Home Notifications
📤

Notifications

Keep your audience informed through notifications sent from the platform.
By Cameron Clemente
• 6 articles

How to effectively use notifications

Think of notifications as little digital nudges to communicate directly with your festival-goers. With the "Notifications" section of your FEST Backstage CMS, you can achieve great things and make your festival experience even more memorable. Why push notifications? - Instant and direct: Boom! A message, and everyone's in the know. - Highly engaging: Get your audience excited and create real interaction. - Real-time info: Last-minute changes? No worries, your festival-goers are informed instantly. - Promotions and events: Highlight your festival's key moments and boost attendance. - Top-notch experience: Personalized service and useful information are key to happy festival-goers. How to use push notifications: - Lineup announcements: Schedule changes? Surprise artist? Your festival-goers are the first to know! - Practical information: Where are the food stands? Restrooms? First aid? Shuttles? All the essential info at their fingertips. - Promotions and special offers: Discounts on stands, merchandise, or VIP areas? Time to treat your audience! - Alerts and safety: Weather updates, safety instructions, emergency information... Safety first! - Polls and interactions: Ask your audience for their opinion, organize polls, create interaction! - Exclusive content: Behind the scenes, artist interviews, exclusive content... Give your festival-goers unique experiences. Tips for notifications that rock: - Target your audience: Send the right information to the right people. - Be concise and clear: Short and impactful messages are the best! - Personalize: A little name, tailored information, and success is guaranteed. - Timing is key: Send your notifications at the right moment – it's crucial. - Analyze: See who opens your notifications, who interacts, and improve your campaigns.

Last updated on Apr 09, 2025

Pre-Festival notifications: Why using them?

The period leading up to the festival is crucial for generating enthusiasm and informing your future festival-goers. FEST notifications are your key ally for communicating effectively and building anticipation before the big day! But that's not all... we have other tools in our arsenal to help you optimize this phase! The power of pre-festival notifications: - Creating buzz: Progressive lineup announcements, artist teasers, exclusive reveals... Notifications are perfect for releasing information gradually and building hype! - Sharing essential practical information: Ticket sales opening, available ticket types, key dates not to miss... Inform your future attendees about everything they need to know so they don't miss out. - Boosting ticket sales: Reminders about price tiers, early-bird special offers, last-chance alerts... Notifications can significantly boost your ticket sales. - Preparing for arrival: Information about site access, transportation, accommodation options, app download... Anticipate their questions and make their arrival easier. - Personalizing the pre-arrival experience: If you have information about festival-goers' preferences (from previous surveys, for example), you can start sending them targeted content to create a connection before the event. - Answering frequently asked questions: Anticipate recurring questions and send notifications with the answers, reducing the workload on your customer service. - Building a community: Encourage social media sharing by announcing upcoming exclusive content on the app, creating a sense of belonging before the festival. Two extra tips to go even further: - Early cashless top-up: Leverage notifications to remind your festival-goers about the opening of online Cashless top-up. Explain the benefits (saving time on-site, potential bonuses...). This is an excellent way to streamline transactions during the event! - Artist favorites: A must for engagement! Encourage your users to add their favorite artists to their favorites in the app. Explain that they will receive reminders just before the concerts. For you, the organizers, this is a goldmine of information about the most anticipated artists! In short: Notifications are your digital megaphone to: - Inform and engage your future audience. - Optimize your ticket sales. - Best prepare your festival-goers' arrival. - Create positive anticipation and a sense of community. - Promote early Cashless top-up. - Encourage adding favorite artists for valuable stats.

Last updated on Apr 09, 2025

During the festival: How to use notifications?

The festival is in full swing... It's the perfect time to use FEST notifications and amplify your festival-goers' live experience! It's also a golden opportunity for your partners! Notifications: Your allies during the festival: - Real-time info and updates: Last-minute schedule changes? Stage relocation? Technical issue resolved? Inform your festival-goers instantly so they don't miss anything. - Crowd management and safety: Indicate less crowded areas, alternative routes, important safety instructions (in case of high heat, for example). Ensure a smooth and safe festival. - Live promotions and special offers: A food stand is having a happy hour? An artist's merchandise has a discount? Notifications are perfect for generating traffic and on-site sales. - Highlighting events and activities: Reminders for an upcoming concert on a secondary stage, announcement of a surprise activity, invitation to participate in a contest... Maximize participation in all aspects of your festival. - Improving user experience: Reminders about app features (interactive map, cashless, etc.), practical tips (where to find water, phone charging stations...). Make your festival-goers' lives easier. - Rapid response to unforeseen events: In case of cancellation, significant delay, or any other unexpected issue, notifications allow you to communicate quickly and effectively with your entire audience. - Live feedback collection: Launch quick surveys after a concert or activity to gather your festival-goers' opinions and adjust your event in real-time if necessary. - Reminders for favorites: Festival-goers who have favorited artists receive a reminder just before the concert starts. An excellent way to ensure stages are full and satisfy fans. An added advantage: Sponsor integration via notifications! - Highlighting partners: Thank your sponsors by mentioning them in targeted notifications (for example, "This concert is presented by [Sponsor Name]"). - Sponsored promotions: Offer exclusive benefits related to your sponsors (discounts upon presentation of a partner's product, invitations to sponsored VIP areas...). - Traffic to partner spaces: Encourage festival-goers to visit your sponsors' booths by highlighting their activities and special offers via geo-localized notifications if desired. - Contests and brand activations: Use notifications to announce contests organized by your sponsors and encourage participation. In short: Notifications during the festival are your tool to: - Keep your audience informed live. - Optimize the flow and safety of the event. - Boost activity at various points of interest. - Offer an enriched and stress-free festival experience. - React quickly and effectively in case of unforeseen events. - Value your sponsors and amplify their visibility with your audience.

Last updated on Apr 09, 2025

Post-Festival notifications: How to use them?

The lights have gone down... But communication with your festival-goers doesn't end there! FEST notifications are a valuable tool for maintaining the connection after the event and laying the groundwork for the next edition. Notifications: Your allies after the festival: - Thank yous and wrap-up: Send a warm message thanking your audience for participating and share some key figures or highlights from the past edition. This reinforces the sense of belonging and values their presence. - Sharing post-event content: Announce the publication of official festival photos and videos, aftermovies, artist interviews... Notifications are an excellent way to redirect your audience to this content and relive the best moments together. - Satisfaction surveys: Solicit feedback from your festival-goers via surveys to gather their impressions, identify strengths, and areas for improvement for future editions. Notifications significantly increase participation rates. - Merchandise and related products announcements: If you offer festival-branded items, notifications are perfect for informing your audience and generating sales after the event. - Highlighting post-festival partners: Thank your sponsors publicly and showcase their offers or news. This strengthens your relationships and offers them continued visibility with your audience. - Building anticipation for the next edition: Start teasing the next edition by announcing approximate dates, initial lineup hints, or upcoming new features. Maintain engagement and enthusiasm for the following year. - Special offers for this year's attendees: Reward the loyalty of your festival-goers by offering them priority access to tickets for the next edition, special discounts, or exclusive benefits. - Maintaining the community connection: Share news from the music scene, similar upcoming events, or other relevant content for your audience to stay present in their minds throughout the year. In short: Post-festival notifications are your tool to: - Consolidate the connection with your audience. - Gather valuable feedback for the future. - Boost merchandise sales. - Value your partners in the long term. - Actively prepare for the next edition and build audience loyalty.

Last updated on Apr 09, 2025