The festival is in full swing... It's the perfect time to use FEST notifications and amplify your festival-goers' live experience! It's also a golden opportunity for your partners!
Notifications: Your allies during the festival:
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Real-time info and updates: Last-minute schedule changes? Stage relocation? Technical issue resolved? Inform your festival-goers instantly so they don't miss anything.
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Crowd management and safety: Indicate less crowded areas, alternative routes, important safety instructions (in case of high heat, for example). Ensure a smooth and safe festival.
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Live promotions and special offers: A food stand is having a happy hour? An artist's merchandise has a discount? Notifications are perfect for generating traffic and on-site sales.
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Highlighting events and activities: Reminders for an upcoming concert on a secondary stage, announcement of a surprise activity, invitation to participate in a contest... Maximize participation in all aspects of your festival.
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Improving user experience: Reminders about app features (interactive map, cashless, etc.), practical tips (where to find water, phone charging stations...). Make your festival-goers' lives easier.
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Rapid response to unforeseen events: In case of cancellation, significant delay, or any other unexpected issue, notifications allow you to communicate quickly and effectively with your entire audience.
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Live feedback collection: Launch quick surveys after a concert or activity to gather your festival-goers' opinions and adjust your event in real-time if necessary.
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Reminders for favorites: Festival-goers who have favorited artists receive a reminder just before the concert starts. An excellent way to ensure stages are full and satisfy fans.
An added advantage: Sponsor integration via notifications!
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Highlighting partners: Thank your sponsors by mentioning them in targeted notifications (for example, "This concert is presented by [Sponsor Name]").
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Sponsored promotions: Offer exclusive benefits related to your sponsors (discounts upon presentation of a partner's product, invitations to sponsored VIP areas...).
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Traffic to partner spaces: Encourage festival-goers to visit your sponsors' booths by highlighting their activities and special offers via geo-localized notifications if desired.
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Contests and brand activations: Use notifications to announce contests organized by your sponsors and encourage participation.
In short:
Notifications during the festival are your tool to:
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Keep your audience informed live.
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Optimize the flow and safety of the event.
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Boost activity at various points of interest.
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Offer an enriched and stress-free festival experience.
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React quickly and effectively in case of unforeseen events.
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Value your sponsors and amplify their visibility with your audience.