The lights have gone down... But communication with your festival-goers doesn't end there! FEST notifications are a valuable tool for maintaining the connection after the event and laying the groundwork for the next edition.
Notifications: Your allies after the festival:
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Thank yous and wrap-up: Send a warm message thanking your audience for participating and share some key figures or highlights from the past edition. This reinforces the sense of belonging and values their presence.
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Sharing post-event content: Announce the publication of official festival photos and videos, aftermovies, artist interviews... Notifications are an excellent way to redirect your audience to this content and relive the best moments together.
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Satisfaction surveys: Solicit feedback from your festival-goers via surveys to gather their impressions, identify strengths, and areas for improvement for future editions. Notifications significantly increase participation rates.
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Merchandise and related products announcements: If you offer festival-branded items, notifications are perfect for informing your audience and generating sales after the event.
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Highlighting post-festival partners: Thank your sponsors publicly and showcase their offers or news. This strengthens your relationships and offers them continued visibility with your audience.
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Building anticipation for the next edition: Start teasing the next edition by announcing approximate dates, initial lineup hints, or upcoming new features. Maintain engagement and enthusiasm for the following year.
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Special offers for this year's attendees: Reward the loyalty of your festival-goers by offering them priority access to tickets for the next edition, special discounts, or exclusive benefits.
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Maintaining the community connection: Share news from the music scene, similar upcoming events, or other relevant content for your audience to stay present in their minds throughout the year.
In short:
Post-festival notifications are your tool to:
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Consolidate the connection with your audience.
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Gather valuable feedback for the future.
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Boost merchandise sales.
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Value your partners in the long term.
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Actively prepare for the next edition and build audience loyalty.